Sunday, April 11, 2010

Changes at Stampin' Up!

Now, for some really big Stampin' Up! news:
It was announced this week that Stampin' Up! is going through a COLOR RENOVATION! This means we are getting new, awesome colors, retiring some of our old, bored colors, and bringing back some goodies that got set aside for a while (like Baja Breeze!!) It is a change that is coming with the launch of the new Idea Book and Catalog on July 1st, but we demonstrators heard of it early to prepare ourselves and our customers. Many of the current Stampin' Up! colors are being discontinued ("retired") after July 1st - between now and then are the perfect opportunities for you to stock up on your faves!

You may be wondering some things, like...

What colors are retiring? Pink Passion, Pixie Pink, Pale Plum, Orchid Opulence, Lovely Lilac, Lavender Lace, Almost Amethyst, Bordering Blue, Brocade Blue, Ballet Blue, Brilliant Blue, Taken with Teal, Glorious Green, Handsome Hunte r, Sage Shadow, Mellow Moss, Green Galore, Gable Green, Barely Banana, Yoyo Yellow, Summer Sun, Apricot Appeal, Only Orange, Really Rust, Ruby Red, Cameo Coral, Blush Blossom, Creamy Caramel, Close to Cocoa, and Going Gray are all retir ing. Click here to see:

What are the new colors, and what are th
e In Colors that are returning as core colors? What colors are staying? Any current Stampin' Up! color not mentioned above will return and stay in the Stampin' U p! world (called "carryover colors"). There are five new colors are called Daffodil Delight, Early Espresso, Marina Mist, Cajun Craze, and Cherry Cobbler. The ten returning In Colors are Melon Mambo, Pacific Point, Tangerine Tango, River Rock, Sof t Suede, Riding Hood Red, Rich Razzleberry, Wild Wasabi, Pink Pirouette, and Baja Breeze. Also, they’ve renamed Kraft to Crumb Cake. Click here to see:

How many colors in total will we have? Will we still have In-Colors every year? There will be 40 "core colors" that will be the main base of the Stampin' Up! line for years to come. There are 40 core colors & they are broken into 4 groups of 10: the Brights, the Regals, the Subtles, and the Neutrals. There will be 5 new In-Colors every year, including new In-Colors for 2010-2011.

Why did Stampin' Up! do this?
Stampin' Up! is striving to stay "on top" of the color trends we are seeing in other industries. They did a lot of market research and compared their offerings to colors they were seeing out and about. When choosing the new colors, they were careful to choose the most popular and up-to-date colors. You will find you will see the new colors when you're shopping at department stores, looking through magazines, and noticing people's clothing & home decor. These are the best colors in the industry today!

They retired colors based on sales history and focus group feedback. In addition, sales on many colors were very low, and the cost to support those colors was not worth the return.

What does this mean for the products I already have or the products I want to get? For the products you already have, it doesn't mean a lot. You can still use the awesome colors you may own, even if that color is retiring. In fact, you can still use that color after it retires! We are not going to make you give back your stamp pads or card stock, nor will they be ineffective in your project-making! Use and continue to love them! For the products you really LOVE and the products you really WANT, again I stress you stock up on those items! After July 1, you will not be able to order them!

What do I (Tracy) think of this? I am totally pumped! The new colors look awesome! My favorite are Cherry Cobbler and Marina Mist. Plus, many of the new colors are going to have WAY more coordinating accessories like ribbon and brads and such. You know I love those things! I'm so excited some of my old faves are coming back, like Baja Breeze and Riding Hood Red!! It makes more sense to me to have fewer, awesome colors than lots of boring colors. And honestly, many of the retiring colors are colors I rarely ever use, so I won't miss them! And my fave go-to colors (like Old Olive, Chocolate Chip, Regal Rose, and Pumpkin Pie) proved to be everyone else's fave go-to colors and are not retiring. Yippee!!!

Please feel free to contact me with questions about Color Renovation. I will continue to share the information I gain as I gain it.

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